I built NBEH because I needed it in my own stores.
I’m Saleh Al-Muzaini, founder of NBEH. I’ve worked in e-commerce for 8 years, and that’s where the idea for NBEH came from.

One of the biggest problems we ran into: we’d have a great product and great marketing, but the product page was sometimes the weak point. The customer arrives and doesn’t find the explanation that helps them decide.
I didn’t just want more visitors. I wanted the visitor who did arrive to find someone who understood their question and could tell them whether the product was right for them.
That’s where NBEH started: help inside the product page at the moment the shopper needs it, and a clearer view for the merchant of the questions worth paying attention to.
What are we building?
A useful, clear sales assistant that connects product information to the customer’s need, and gives merchants recommendations they can review and act on.
See NBEH on your own products.